The 6 Best Sporting Goods Stores in Wisconsin!

In Wisconsin, there’s an abundance of great sport activities to get yourself involved in. From hiking, to skiing, to everything in between, you’ll need a reliable sporting goods store to stock up on your gear and necessary accessories. Check out our favorite sporting goods stores in the state! 

Burghardt Sporting Goods, Brookfield, WI

The tradition started in 1881 at Burghardt Sporting Goods. They now have two locations and offer a variety of accessories and equipment. Find great prices at Burghardt and make sure to utilize their cool design center and embroidering options. They service all sports and will be sure make you and your team look the part on game day.  

Shepherd and Schaller, Wausau, WI

Shepherd and Schaller is a ski, snowboard, bike, water sports, outdoor clothing, and shoe sporting goods store. They offer high quality brand name apparent and equipment to ensure the best possible outdoor adventure experience. 

Fontana Sports, Madison, WI

Shop for the best brands in outdoor apparel at Fontana Sports at their two area locations in Madison. They are a locally owned and family operated specialty outdoor retailer that has been winning the hearts all Wisconsinites. From rock climbing to snorkeling and everything in between—stop in at Fontana Sports for the best advice in the business.

Hergert Sport Center, Oshkosh, WI

Established back in 1955, Hergert’s is one of Wisconsin’s oldest family owned and operated sporting goods stores. Supplies ranges from fishing, hunting, and outdoor gear to general sporting goods for your team sport. Rest easy knowing the staff at Hergert’s are active consumers of their own product, and can answer any question thrown their way.   

Badger Sporting Goods, Madison, WI

Badger Sporting Goods serves the entire state of Wisconsin and is your team’s sport specialist. Their sales representatives will help you and your team every step of the way. Choose from some of the best brand names or choose a thriftier option. From Volleyball to wrestling, they service it all.

Little Jon’s Archery, Marshall, WI

Little Jon’s in Marshall, Wisconsin, is the perfect place for all archery enthusiasts alike. Their sporting goods entails tons of name brand bows and arrows for purchase. They also provide superb bow tuning services. Little Jon is the best in the business and can answer all of your outdoor bow hunting questions. 

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