The 10 Best Sporting Goods Stores in Wisconsin!

In Wisconsin, there’s an abundance of great sport activities to get yourself involved in. From hiking, to skiing, to everything in between, you’ll need a reliable sporting goods store to stock up on your gear and necessary accessories. Check out our favorite sporting goods stores in the state! 

1. Burghardt Sporting Goods, Brookfield, WI

The tradition started in 1881 at Burghardt Sporting Goods. They now have two locations and offer a variety of accessories and equipment. Find great prices at Burghardt and make sure to utilize their cool design center and embroidering options. They service all sports and will be sure make you and your team look the part on game day.  

2. Shepherd and Schaller, Wausau, WI

Shepherd and Schaller is a ski, snowboard, bike, water sports, outdoor clothing, and shoe sporting goods store. They offer high quality brand name apparent and equipment to ensure the best possible outdoor adventure experience. 

3. Fontana Sports, Madison, WI

Shop for the best brands in outdoor apparel at Fontana Sports at their two area locations in Madison. They are a locally owned and family operated specialty outdoor retailer that has been winning the hearts all Wisconsinites. From rock climbing to snorkeling and everything in between—stop in at Fontana Sports for the best advice in the business.

4. The Sportswear Outlet, Green Bay, WI

The Sportswear Outlet’s mission is anything but hidden. They are here to provide you and your family with the highest quality products at the best possible price.  They are a local, family owned store stocked with great name brands like Columbia and Sorel. From the boots on your feet to the winter jacked on your shoulders—Sportswear Outlet is the place to stock up on all seasons clothing.

5. Hergert Sport Center, Oshkosh, WI

Established back in 1955, Hergert’s is one of Wisconsin’s oldest family owned and operated sporting goods stores. Supplies ranges from fishing, hunting, and outdoor gear to general sporting goods for your team sport. Rest easy knowing the staff at Hergert’s are active consumers of their own product, and can answer any question thrown their way.   

6. Sully’s Sporting Goods, Waupun, WI

Golf club regripping, baseball/softball glove repair, skate sharpening, silk screening an embroidery all just some of the services that Sully’s Sporting Goods offers. Pick up clothing, accessories and equipment for a range of different team and individual sports. You’ll love their laid-back atmosphere.

7. Badger Sporting Goods, Madison, WI

Badger Sporting Goods serves the entire state of Wisconsin and is your team’s sport specialist. Their sales representatives will help you and your team every step of the way. Choose from some of the best brand names or choose a thriftier option. From Volleyball to wrestling, they service it all.

8. River Valley Sports, Somerset, WI

After over almost 40 years in business and one name change, the River Valley Sports store is still the same family owned and operating sporting goods store.  Their exceptional customer service makes it easy for you to find quality items for great prices. Pick up all the coolest gear as well at their in-house screen printing and embroidery department for added personalization.

9. Little Jon’s Archery, Marshall, WI

Little Jon’s in Marshall, Wisconsin, is the perfect place for all archery enthusiasts alike. Their sporting goods entails tons of name brand bows and arrows for purchase. They also provide superb bow tuning services. Little Jon is the best in the business and can answer all of your outdoor bow hunting questions. 

10. Best Dam Sports Shop, Turtle Lake, WI

Some of the most knowledgeable minds in outdoor sports work at the Best Dam Sports Shop. They have hunting supplies, fishing gear, and even offer a cool indoor archery range. Stock up on all of your hunting sporting good necessities here. More brands are coming soon!

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